"Busy Woman

"Busy Woman

For my Valentine’s Day campaign, I drew inspiration from Sabrina Carpenter's playful yet confident storytelling, particularly in her songs "Feather" and "Nonsense."

These tracks embody a lighthearted, empowered feminine energy, blending self-love, confidence, and an unapologetic embrace of one's desires and independence.

Concept Development with NR Productions

Brand Development with NR Productions

Shot by Kaleb Evans - Modeled by Kiera West

Shot by Kaleb Evans - Modeled by Kiera West

Shot by Kaleb Evans - Modeled by Kiera West

Shot by Kaleb Evans - Modeled by Kiera West

Shot by Kaleb Evans - Modeled by Kiera West

Shot by Kaleb Evans - Modeled by Kiera West

Shot by Kaleb Evans - Modeled by Kiera West

Shot by Kaleb Evans - Modeled by Kiera West

Shot by Kaleb Evans - Modeled by Kiera West

Shot by Kaleb Evans - Modeled by Kiera West

Shot by Kaleb Evans - Modeled by Kiera West

Incorporating this essence, I built a visual narrative that celebrates modern femininity, balancing romantic aesthetics with a bold, carefree spirit. The set design, styling, and creative direction aimed to highlight women who own their power while still indulging in softness and playfulness.

This campaign reflects the duality of being both soft and strong, in love with life, and in control of one's own world. Whether celebrating self-love, romantic love, or simply the joy of being, "Busy Woman" is a statement of empowerment wrapped in femininity.